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MARKETING AND MANAGEMENT SCIENCESProceedings of the International Conference on ICMMS 2008 Athens, Greece, 23 - 25 May 2008 edited by Damianos P Sakas (University of Peloponnese, Greece) & Nikolaos Konstantopoulos (University of Aegean, Greece) This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization. Readership: Students, researchers and academics of management and marketing courses; managers dealing with R&D activities of companies. |
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