MARKETING AND MANAGEMENT SCIENCES

MARKETING AND MANAGEMENT SCIENCES
Proceedings of the International Conference on ICMMS 2008

Athens, Greece, 23 - 25 May 2008

CONTENTS


FRONT MATTER	i
ONLINE ATMOSPHERICS: CLASSIFICATION AND COMPARISON BETWEEN BRITISH AND SPANISH CONSUMERS ALMUDENA EIZAGUIRRE, MARÍA GARCÍA FEIJOO and JAIONE YÁBAR	1
THE BATTLE OF MARATHON: SEGMENTING, TARGETING AND POSITIONING IN THE ANCIENT AND CONTEMPORARY GREECE CHRISTOS LIVAS, GEORGE GKIOKAS and SHUMAILA YOUSAFZAI	7
ADMINISTRATIVE FACULTIES OF ACADEMIC LEADERS DAMIANOS P. SAKAS and T. E. SIMOS	10
REQUEST FOR A NEW SCHEME OF INTERNET INTERCONNECTIONS AND NETWORK USAGE CHARGING FOR NEXT GENERATION INTERNET SERVICES DOHOON KIM, HYUN-JU CHANG, KYUNG-SUN LEE and SU-JUNG LEE	22
THE COLLABORATIVE PRODUCT LIFECYCLE MANAGEMENT IN THE ENTERPRISE 2.0 DOMENICO CONSOLI	27
DEMARKETING IN THE INDUSTRIAL SECTOR DORIS REINGRUBER	33
PROMOTION AND HOSPITALITY INDUSTRY: ALBANIA AS A CASE STUDY ELENICA PJERO and IRMA SHYLE	37
PREDICTORS OF BEHAVIOURAL LOYALTY IN A PROFESSIONAL SPORT MEMBERSHIP CONTEXT EMILY J. SHERIDAN, GEOFFREY N. SOUTAR and JAMES A. DIMMOCK	43
FACTORS INFLUENCING KNOWLEDGE SHARING IN AN ELECTRONIC COMMUNITY OF PRACTICE EMRAH ORHUN and JAMES HOPPLE	46
THE RELATION BETWEEN CONSUMER INNOVATIVENESS AND INNOVATION SUCCESS: THE CASE OF IPHONE FRANCESCA CABIDDU, MARIA CHIARA DI GUARDO and DANIELA PETTINAO	50
EXPLORING THE "QUASI-BUYING PROCESS" THAT MARKETING LECTURERS GO THROUGH WHEN SELECTING A MAIN TEXTBOOK FOR AN INTRODUCTORY MARKETING MODULE GEORGE MASIKUNAS	58
JACQUES DERRIDA ON UNCONDITIONAL AND CONDITIONAL HOSPITALITY GERASIMOS KAKOLIRIS	64
IMPACT OF ORGANIZATIONAL STRUCTURES ADJUSTMENT IN BIG CONSTRUCTION PROJECTS ON A PROJECT SUCCESS GORAN CIROVIC and SIMO SUDJIC	69
EFFECTS OF MACROECONOMIC ANNOUNCEMENTS ON STOCK RETURNS ACROSS VOLATILITY REGIMES HENRY ARAY	76
SYSTEM DYNAMICS APPROACH FOR ENHANCING CORE COMPETENCE OF THE LCD INDUSTRY HYUN-JU CHANG and DOHOON KIM	81
THE EFFECTS OF INNOVATION IN EMPLOYMENT AND INVESTMENT ACTIVITY: AN EMPIRICAL ANALYSIS IN FOOD PRODUCTS' AND BEVERAGES' INDUSTRY ILIAS A. MAKRIS	87
A GENERAL AND FLEXIBLE FUZZY CLASSIFICATION FRAMEWORK AND ITS APPLICATION TO MEDICAL DIAGNOSIS IOANNIS GADARAS and LUDMIL MIKHAILOV	91
STRATEGIC BRAND MANAGEMENT IN DOMESTIC AND FOREIGN PRODUCTS OFFERED IN TURKISH MARKET AND COMPARISON OF BRAND EQUITY IPEK SAVASCI	96
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON KNOWLEDGE TRANSFER: EMPIRICAL EVIDENCE FOR TRAINING TRANSFER IN RESTAURANT CHAINS JOSÉ LUIS BALLESTEROS-RODRÍGUEZ, PETRA DE SAÁ-PÉREZ and DESIDERIO J. GARCÍA-ALMEIDA	101
SYSTEM DYNAMICS MODEL FOR COMPETITION ANALYSIS BETWEEN LCD AND PDP IN THE FPD TV MARKET KYUNG-SUN LEE and DOHOON KIM	106
TRUST AND INSPIRATIONAL LEADERSHIP: THE KEYS TO SUCCESSFUL ORGANISATIONAL CHANGE LESLEY MEARNS	111
FAMILY INDEBTEDNESS IN THE CZECH REPUBLIC AND NEW EU MEMBER COUNTRIES LUBOŠ SMRČKA	116
THE RESCUE PRINCIPLE IN CZECH BANKRUPTCY LAW AS IT EXISTS NOW AND IN THE FUTURE LUBOŠ SMRČKA	122
THEORY OF THE DEGREE OF TRUST AND ITS APPLICATION IN THE MARKETING MOMTCHIL DOBREV	128
WHITE OR BLACK MAGIC FOR YOUR BUSINESS? COMPETITIVE INTELLIGENCE AND CORPORATE ESPIONAGE OANA – ANTONIA COLIBASANU	135
COMPETITIVENESS AND ADVERTISING IN GREEK FOOD AND BEVERAGE MANUFACTURING FIRMS OURANIA NOTTA and ASPASSIA VLACHVEI	140
THE CONTRIBUTION OF FINANCIAL STATEMENT ANALYSIS OF GREEK HOTEL UNITS TO THEIR EFFECTIVENESS OF ADMINISTRATION PANAGIOTA DIONYSSOPOULOU and STILIANI ASVESTA	147
NATURAL DRIFT IN ORGANIZATIONS PATRICIA DUPIN	155
THE B.L.I.S.S. OF MAKING A DIFFERENCE: SEEKING FOR SIGNS OF LEADERSHIP TRANSFORMATION IN THE 21ST CENTURY TO INVOKE INDIVIDUAL AND COLLECTIVE IDENTITY DEVELOPMENT PATRICK A. FUSS	159
THE IMPORTANCE OF THE CONTROL FUNCTION IN PROJECT MANAGEMENT PAUL WATSON	163
ESTIMATION METHODS FOR DETECTING NON-ADDITIVE EFFECTS IN STRUCTURAL EQUATION MODELS: AN EXHIBITION OF THE TWO STEP-SINGLE INDICANT AND TWO-STAGE LEAST SQUARES METHODS IN THE CONTEXT OF CONSUMER SERVICE EVALUATION NETWORKS PAVLOS A. VLACHOS and ADAM P. VRECHOPOULOS	172
STRESS MANAGEMENT STYLES DURING THE IMPLEMENTATION OF ORGANIZATIONAL CHANGE PROGRAM: A CASE ANALYSIS RAZALI BIN MAT ZIN	177
PUBLIC PRIVATE PARTNERSHIP, NET EFFECTS AND RISKS – THE CHALLENGE FOR VALUATION AND THE DECISION MAKING PROCESS SIEBER PATRIK and KRŠKOVÁ MARTINA	181
REGIONALISATION OF SERVICE TRADE ISSUES UNDER THE MULTILATERAL TRADING REGIME SOMASRI MUKHOPADHYAY	186
REAL OPTIONS VALUATION MODEL OF LINE EXPANSION PROBLEM IN THE AMOLED INDUSTRY SU-JUNG LEE and DOHOON KIM	191
POLLS & MASS MEDIA: AN INTERACTIVE RELATION THEODOROU SPYRIDOULA and PANAS EPAMINONDAS	196
MEASUREMENT INDOCATORS OF INTELLECTUAL CAPITAL – A CRITICAL REVIEW TSE-PING DONG and WEN-CHIH CHEN	203
SUCCESS FACTORS OF E-GOVERNMENT FROM A CITIZEN PERSPECTIVE VERENA PÜHRINGER	208
MARKET SEGMENTS SERVE BY HOSPITALITY INDUSTRY IN VLORA REGION, ALBANIA XHILIOLA AGARAJ and MERITA MURATI	213
HOW WILL WE STUDY THE RELATIONSHIP IN RELATIONSHIP MARKETING? YI-AN CHUANG	220
SYMPOSIUMS
SYMPOSIUM ON STRATEGIC MANAGEMENT IN THE BUSINESS AND SHIPPING SECTORS ARISTOTELIS B. ALEXOPOULOS	227
SYMPOSIUMS: Symposium on Strategic Management in the Business and Shipping Sectors
MANAGING OIL SPILLS IN GREEK WATERS ARISTOTELIS B. ALEXOPOULOS and NIKOLAOS KONSTANTOPOULOS	230
MANAGING PROBLEMS IN SEA TRANSPORT RELATED TO THE DELIVERY OF THE CARGO: LETTERS OF INDEMNITY VS. BILLS OF LADING ARISTOTELIS B. ALEXOPOULOS, NIKOLAOS KONSTANTOPOULOS and ANTHI Z. VAXEVANOU	237
THE IMPLEMENTATION OF DIFFERENTIATION STRATEGY IN THE AREA OF GREEK PARAMARITIME COMPANIES ANTHI Z. VAXEVANOU and NIKOLAOS KONSTANTOPOULOS	245
THE STRUCTURE OF BUSINESS AND ECONOMIC PERCEPTIONS IN THE AUTO CARS' MARKET GEORGE GOUNTARAS and JOHANNA GOTSI	251
THE SUPPORTIVE RELATIONS BETWEEN FRANCHISOR AND FRANCHISEE KLOUVAS ISIDOROS and PAPADIMITRAKIS ALEXANDROS	257
THE CONCEPTUALIZATION OF THE INFORMATICS CONTRIBUTION IN THE SMALL TO MEDIUM ENTERPRISES MALLIARAKI EMMANOUELA and PITSINELI GEORGIA	263
THE SKILLS OF INFORMATICS PROFESSIONALS IN THE FRAMEWORK OF THE SMALL BUSINESS GERAZOUNI EVANGELIA and PAPADOPOULOU GEORGIA	269
THE «INFORMATION» FACTOR IN THE RELATIONSHIP BETWEEN FRANCHISOR AND FRANCHISEE NTANOU ANGELIKI and TAPAKOUDI MARIA	275
MEASURING SERVICE QUALITY IN THE GREEK'S SHIPPING TRANSPORTATION SECTOR: THE EMERGING GAP IN CUSTOMERS' EXPECTATIONS AND PERCEPTIONS DAMIANOS P. SAKAS and TERZI MARINA	280
SHIPPING MANAGERS' PERCEPTIONS ON CUSTOMERS' EXPECTATIONS: A MISLEADING CONCEPT? DAMIANOS P. SAKAS and TERZI MARINA	285
SYMPOSIUM ON HOSPITALITY & TOURISM KNOWLEDGE MANAGEMENT KONSTANTINOS ANDRIOTIS	290
SYMPOSIUMS: Symposium on Hospitality & Tourism Knowledge Management
A FIELD STUDY OF THE EXPLORATION OF THE FACTORS INFLUENCING VISITORS' PREFERENCES IN THE MOUNTAINOUS AREA OF NAFPAKTIA, GREECE: IMPLICATIONS FOR AN ADVERTISING COMMUNICATION PROGRAMME EVGENIA BITSANI, ANDRONIKI KAVOURA and PARIS KALOMENIDIS	293
WHAT ARE PUBLIC RELATIONS DOING IN A 'PLACE' LIKE PLACE MARKETING? A PROPOSED PUBLIC RELATIONS PLAN (PRP) FOR THE REGION OF KAINUU, FINLAND ALEX DEFFNER and THEODORE METAXAS	299
KNOWLEDGE SECURITY FOR HOSPITALITY INDUSTRY WALTER S. L. FUNG and RICHARD Y. K. FUNG	305
EXPLORE YOUR DESTINATION BRAND BY "EXPLORING YOUR SENSES" ELEFTHERIA KAMPA and IRINI D. RIGOPOULOU	309
FLEXIBILITY OF TOURISM PRODUCT "THE APPLICATION OF AGILE THINKING IN THE TOURISM SECTOR" PETRAKIS EMMANOUIL and KARPATHIOTAKI THIRESIA	314
DISCOVERING CHARACTERISTICS OF LEARNING ORGANIZATIONS IN THE HOTEL INDUSTRY OF NORTHERN GREECE EUGENIA PETRIDOU, GEORGE TSOURVAKAS and NIKI GLAVELI	320
INTERNAL BRANDING AS A TOOL TO ENSURE THE EMPLOYEES' BRAND PROMISE DELIVERY KHANYAPUSS PUNJAISRI and ALAN WILSON	326
SELFREGULATION – DOES IT REALLY WORK BETTER THAN REGULATION BORUT STRAZISAR	330
THE EFFECT OF THE OLYMPIC GAMES ON THE TOURISM INDUSTRY OF THE HOST COUNTRY RODOULA H. TSIOTSOU and NICOLE GOURI	334
THE ROLE OF TOURISM IN EUROPEAN REGIONAL GROWTH GEORGE M. KORRES, GEORGE TSOMBANOGLOU and AIKATERINI KOKKINOU	339
ARCHITECTURE AS SUBJECT OF HOSPITALITY AND TOURISM MANAGEMENT NIKOS PAPAMANOLIS	344
1^ST SYMPOSIUM ON KNOWLEDGE-BASED INDUSTRIAL AND ENVIRONMENTAL MANAGEMENT FRAGISKOS BATZIAS	348
SYMPOSIUMS: 1st Symposium on Knowledge-Based Industrial and Environmental Management
A METHODOLOGY FOR ENVIRONMENTAL QUALITY MONITORING AND KNOWLEDGE BASE ENRICHMENT ATHANASIOS F. BATZIAS and ATHANASIOS G. LAGODIMOS	350
DECISION MAKING ON OPTIMAL CHOICE OF BIOMASS-TO-ETHANOL PATH BY MEANS OF FUZZY SWOT ANALYSIS DIMITRIS F. BATZIAS and YANNIS A. POLLALIS	359
KNOWLEDGE TRANSFER FROM LABORATORY TO INDUSTRIAL SCALE – AN INTERDISCIPLINARY APPROACH DIMITRIS K. SIDIRAS	366
ON THE DEPRECIATION OF INTELLECTUAL CAPITAL ACCUMULATED WITHIN A R&D DEPARTMENT OF AN INDUSTRIAL ENTERPRISE DIMITRIS F. BATZIAS and JOHN N. SORROS	373
CONTRIBUTION TO ENVIRONMENTAL CONTINGENT VALUATION – METHODOLOGY AND CASE STUDY DIMITRIS F. BATZIAS	379
KNOWLEDGE MANAGEMENT FOR LAKE RESTORATION STRATEGY IN PROTECTED AREAS CHRISTINA G. SIONTOROU and ASPASIA P. EFTHYMIADOU	386
KNOWLEDGE ACQUISITION THROUGH ECONOMIC PARAMETER IDENTIFICATION BY MEANS OF MODELING AND DIMENSIONAL ANALYSIS DIMITRIS F. BATZIAS	395
SYMPOSIUM ON LIBRARY MANAGEMENT GIORGOS GIANNAKOPOULOS	404
SYMPOSIUMS: Symposium on Library Management
HEALTH AND MEDICAL INFORMATION RESOURCES ON THE INTERNET AFRODITI FRAGKOU and GEORGE GIANAKOPOULOS	407
WHAT FACTORS MOTIVATE LIBRARIANS TO SHARE KNOWLEDGE IN THEIR WORKPLACE? BALATSOUKAS PANOS, GAROUFALLOU EMMANOUEL, ASDERI STELLA, EKIZOGLOU PANAGIOTA and SIATRI RANIA	412
APPLICATION OF MODERN MANAGEMENT METHODS IN THE RADIO IN THE GREEK REALITY HRISTODOYLOY VASILIKI and PALLIKARI ALEXANDRA	419
INTERLENDING AND UNION CATALOGUES OF THE GREEK ACADEMIC LIBRARIES KATERINA N. PETROPOULOU	423
E-LEARNING: THE APPLICATION OF E-LEARNING IN THE CONTEXT OF LIFE LONG LEARNING IN GREECE KATERINA N. PETROPOULOU and JOHN M. BATIS	427
THE COMMUNICATION ROLE OF MULTIMEDIA IN eLIBRARIES DAMIANOS P. SAKAS and GEORGIOS GIANAKOPOULOS	431
SYMPOSIUM ON BUSINESS AND MANAGEMENT STRATEGIES NIKOLAOS KONSTANTOPOULOS	435
SYMPOSIUMS: Symposium on Business and Management Strategies
POLITICS IN SMALL-MEDIUM ENTERPRISES DIMITRIOS KARIDAS and KALLIOPI DOLMA	437
THE SOCIAL RESPONSIBILITY LEVEL OF THE SMALL AND MEDIUM AUTO CAR ENTERPRISES GEORGE GOUNTARAS and JOHN PAPAGEORGIOU	441
GREEK INDUSTRIES' RESPONSIBILITIES CONCERNING THE ENVIRONMENT PROTECTION NIKOLAOS KONSTANTOPOULOS and ARISTOTELES B. ALEXOPOULOS	446
THE VARIABLE OF COMMUNICATION IN THE FRANCHISE RELATIONSHIPS NIKOLAOS KONSTANTOPOULOS and DAMIANOS P. SAKAS	452
THE USE OF INFORMATICS TECHNOLOGY BY THE SMALL ENTERPRISES REOVITSA CHRISTIANA and VLACHOU SMARAGDA	457
THE FEATURES OF THE INFORMATICS NEEDFULNESS IN THE SMALL ENTERPRISES ELENI VLACHOU and MARINA PETROU	462
THE IMPLEMENTATION OF COMPETITIVE ADVANTAGE ON CORPORATE STRATEGY IOANNIS VORRIAS and ELEFTHERIA ALEXIOU	466
SYMPOSIUM ON MANAGEMENT AND MARKETING RUTKAUSKAS ALEKSANDRAS VYTAUTAS	471
SYMPOSIUMS: Symposium on Management and Marketing
BRAND ORIGIN: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE EUGENIJUS CHLIVICKAS and RASA SMALIUKIENE	473
COMPETITIVENESS' SUSTAINABILITY STRATEGY: CONCEPT, MODEL, PRACTICE DAIVA DAUGVILIENE and IZOLDA KRUTKIENE	476
THE EFFECTIVENESS OF ENTERPRISE MARKETING SYSTEM ADOMAS GINEVICIUS, VANDA BIRUTE GINEVICIENE and VALENTINAS PODVEZKO	480
INTEGRATED ASSET AND LIABILITY PORTFOLIO MANAGEMENT AS BASE FOR DEVELOPMENT SUSTAINABILITY QUANTITATIVE DESCRIPTION ROMUALDAS GINEVICIUS and JELENA STANKEVICIENE	484
SAVINGS AND INVESTMENTS: AN ASPECT OF SUSTAINABILITY DAIVA JUREVICIENE, EGIDIJUS BIKAS and ARVYDAS PASKEVICIUS	488
THE ROLE OF FINANCIAL SUCCESS OF SMEs IN ACHIEVING ECONOMIC SUSTAINABILITY NATALJA LACE and ZOJA SUNDUKOVA	492
NETWORK-BASED INTERNATIONAL ECONOMY IN THE EUROPEAN UNION: INNOVATION POTENTIAL AND THE NEW CHALLENGES FOR MANAGEMENT AND MARKETING BORISAS MELNIKAS	496
QUANTITATIVE ASSESSMENT OF PORTFOLIO OF ACTIVITIES IN TERMS OF SUSTAINABLE DEVELOPMENT ALGITA MIECINSKIENE and VIKTORIJA STASYTYTE	500
COMPETENCIES OF FRONT LINE EMPLOYEES ARE ESSENTIAL CONDITION OF TOURISM COMPANIES SUSTAINABLE DEVELOPMENT REGINA NAVICKIENE	504
FROM TWO-DIMENSIONAL PROFIT-RISK TO THREE-DIMENSIONAL PROFIT-RELIABILITY-RISK IN FINANCIAL MARKETS ALEKSANDRAS VYTAUTAS RUTKAUSKAS	508
THROUGH EFFECTIVE BUSINESS RISK MANAGEMENT TOWARDS REGIONS SUSTAINABLE DEVELOPMENT ALEKSANDRAS VYTAUTAS RUTKAUSKAS and GIEDRE STASKEVICIUTE	512
SYMPOSIUM ON STRATEGIC MARKETING AND TECHNOLOGIES PETROS TOMARAS	516
SYMPOSIUMS: Symposium on Strategic Marketing and Technologies
WORD OF MOUTH COMMUNICATION AS A DRIVING FORCE FOR MUSIC SELECTION: CHALLENGES AND THREATS FOR THE MUSIC INDUSTRY GEORGE FRIGKAS, EVANGELIA SINODINOU and FOTINI SKAPINAKI	519
THE USAGE OF RICH INTERNET APPLICATIONS (RIAs) AS A METHOD FOR ENHANCING CUSTOMER EXPERIENCE PETROS TOMARAS, ALKETAS MALIOUKIS and DIMITRIS NOVAS	523
THE IMPACT AND THE APPLICATION OF MARKETING TECHNOLOGY TOOLS (MTT) IN THE CUSTOMER ORIENTED BUSINESS ENVIRONMENT PETROS TOMARAS, ALKETAS MALIOUKIS and DIMITRIS ZONDIROS	528
INTERNATIONAL MARKETING OF SERVICES AND NEW TECHNOLOGY: AN APPLICATION OF TOURISM WEBSITES EVALUATION WITH THE ELECTRE II METHOD PETROS TOMARAS, DIMITRIS NOVAS and DIMITRIS ZONDIROS	533
IS THERE A CONNECTION BETWEEN BRANDS AND THEIR COUNTRIES OF ORIGIN? PETROS TOMARAS, JOHN TSALIKIS and BRUCE SEATON	537
NEW TECHNOLOGY AND INTERNATIONAL MARKETING OF SERVICES: PROVIDING EVALUATED TOURISM WEBSITES INFORMATION THROUGH THE INTERNET USING THE ELECTRE II METHOD PETROS TOMARAS, DIMITRIS ZONDIROS and DIMITRIS NOVAS	542
SYMPOSIUM ON MANAGEMENT AND COMMUNICATION FEATURES IN 21^ST CENTURY YIANNIS TRIANTAFYLLOPOULOS	546
SYMPOSIUMS: Symposium on Management and Communication Features in 21st Century
THE CHOICE' FACTORS IN THE FRANCHISING ENTREPRENEURSHIP DECISION GKIROVITIS PANTELIS and PAPACHARALAMPOUS ELENI	548
THE HIRING DECISIONS IN MEDIUM SIZED ENTERPRISES IOANNIS KORELIS and GEORGIA KOUTRA	553
THE FRANCHISING MARKET PERCEPTION AS A FACTOR OF ENTREPRENEURIAL OPTIONS MARIA KOURMOULAKI and IOANNA SIAMETI	559
THE YOUNG CUSTOMERS' BEHAVIORS AND PRACTICES IN GREEK MARKET IOANNIS KOURTIDIS and IOANNA TOUTOUNZI	563
YOUNG PEOPLE'S SATISFACTION LEVEL WITH CONSUMER PRODUCTS ILIOPOULOU DIMITRA and KYPRAIOS GEORGIOS	569
THE RECRUITMENT PROCESS IN THE MEDIUM SIZED ENTERPRISES MAVRAGANIS PROKOPIOS and VASILOPOULOS VASILIOS	574
THE ROLE OF CULTURE IN MERGERS AND ACQUISITIONS IOANNIS K. TRIANTAFYLLOPOULOS and NIKOLAOS KONSTANTOPOULOS	578
SYMPOSIUM ON EMERGING TRENDS IN ENTREPRENEURSHIP, QUALITY, EDUCATION AND METRICS PANAGIOTIS TRIVELLAS and PANAGIOTIS REKLITIS	584
SYMPOSIUMS: Symposium on Emerging Trends in Entrepreneurship, Quality, Education and Metrics
DOING BUSINESS INVOLUNTARILY: EVIDENCE ON DETERMINANTS OF NECESSITY ENTREPRENEURSHIP FROM THE GREEK PERIPHERY DIMITRIS STAVROULAKIS and PANAGIOTIS REKLITIS	587
DESTINATION IMAGE FORMATION MODEL DIMITRIOS STYLIDIS, MATINA TERZIDOU and KONSTANTINOS TERZIDIS	591
USING THE BALANCED SCORECARD FRAMEWORK FOR INTEGRATING TRADITIONAL STRATEGY & E-BUSINESS DEVELOPMENT STRATEGY ENVIRONMENT ARISTODIMOS THOMOPOULOS, KONSTANTINOS SIASSIAKOS and GEORGE KAIMAKAMIS	596
INVESTIGATING PRINCIPALS' LEADERSHIP PROFILE IN SECONDARY EDUCATION PANAGIOTIS TRIVELLAS and GERAKI AKRIVOULA	600
BARRIERS FOR E-BUSINESS ENTREPRENEURSHIP: THE GENDER ASPECT PANAGIOTIS TRIVELLAS, ILIAS SANTOURIDIS and ZOE AKRIVOULI	605
A CASE STUDY IN ECONOMIC VALUE ADDED: MEASURING AND REWARDING PERFORMANCE IN A DIVISIONALIZED COMPANY EVDOKIA TSIFORA and PANAGIOTIS TRIVELLAS	609
MANAGERIAL MODEL TO IMPLEMENT THE THREE DIMENSIONS OF CSR BASED ON THE DEMING'S CIRCLE MARY VAXEVANIDOU, PANAGIOTIS REKLITIS and CHRISTOS AKRIVOS	614
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