| Title: | ENTERPRISE RELATIONSHIP MANAGEMENT FOR HIGHER EDUCATION "AN APPROACH TO INTEGRATED SYSTEM MANAGEMENT" |
| DOI No: | 10.1142/9781860948534_0032 |
| Source: | INNOVATIVE APPLICATIONS OF INFORMATION TECHNOLOGY FOR THE DEVELOPING WORLD (pp 213-217)
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| Author(s): | SYED SAJJAD RAZA ABIDI
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi, Pakistan
MUHAMMAD NADEEM
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi, Pakistan
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| Abstract: | Information technology in general and Internet in specific have revolutionized the way of doing business, integration and interaction between different business components for facilitating the stakeholders in the domain. With the accelerating pace of changes in technological, regulatory, and economic environments as well as in stakeholder values, it is important to adapt quickly in order to survive and sustain business operations. This research has focused on addressing the specific requirements of a Enterprise Relationship Management (ERM). Customer has a pivotal role in any business, it is important for a business to satisfy its clients in order to survive in the market, a customer with a positive attitude towards a business, engages in positive word-of-mouth communication which affects the bottom line of the business. During this research, evaluation & investigation of available CRM systems for education sector was done, and CRM system for education sector was proposed. In second phase based on proposed CRM framework, a through investigation was done for developing business architecture, and then performing requirement analysis along with proposing software architecture; performing risk analysis for the proposed solution. Finally, based on the results of second activity, the best solution was suggested for an enterprise for managing their relationship. |
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