CULTURE, PEOPLE, CODIFICATION - AN EMPIRICAL STUDY ON KNOWLEDGE TRANSFER IN INTERNATIONALLY EXPANDING COMPANIES

Title:

CULTURE, PEOPLE, CODIFICATION - AN EMPIRICAL STUDY ON KNOWLEDGE TRANSFER IN INTERNATIONALLY EXPANDING COMPANIES

DOI No:

10.1142/9789812701527_0008

Source:

KNOWLEDGE MANAGEMENT: NURTURING CULTURE, INNOVATION AND TECHNOLOGY (pp 93-100)

Author(s):

CHRISTIAN STADLER
Centre for Strategic Management, University Innsbruck, Universitätsstrasse 15, Innsbruck A-6020, Austria
RICHARD PIRCHER
Center for Knowledge and Information Management, Danube University Krems, Dr. Karl Dorrek, Str. 30, Krems, A-3500, Austria
STEPHAN BERCHTOLD
choices - berchtold management consulting, Zimmermannplatz 6/19, Wien, A-1090, Austria
HANNA RISKU
Center for Knowledge and Information Management, Danube University Krems, Dr. Karl Dorrek, Str. 30, Krems, A-3500, Austria

Abstract:

The collapse of the communist system and the economic liberalization that followed have provided new opportunities for western companies. But there were many uncertainties and risks: entering the eastern European markets at an early stage meant stepping into a different world. For this reason it was crucial for the western companies to acquire and transfer knowledge about markets, cultures, infrastructures, etc. As western companies tried to enhance the productivity of their eastern affiliates they also had to transfer knowledge from the West to the East. Transferring the Western knowledge embedded in standards and practices to the East was one approach, providing staff in the East with a great deal of training another. This paper summarizes theoretical foundations and findings from an empirical study on companies entering Eastern European markets.

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