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Title:ORGANIZATIONAL TRUST AND THE CHOICE OF A DOMINANT KM APPROACH: TWO CRITICAL FACTORS OF THE KM SUCCESS EQUATION
DOI No:10.1142/9789812701527_0029
Source:KNOWLEDGE MANAGEMENT: NURTURING CULTURE, INNOVATION AND TECHNOLOGY (pp 341-353)
Author(s):VINCENT M. RIBIÈRE, Assistant Professor
Work conducted with the collaboration of the GREFI – Paul Cézanne University Aix Marseille - France.

School of Management, New York Institute of Technology, New York, NY, USA

MICHAEL STANKOSKY, Associate Professor
Department of Engineering Management and Systems Engineering, The George Washington University, Washington, DC, USA

Abstract:Numerous studies have highlighted the importance of trust in KM initiatives. However, very few have been conducted to quantify its effect and its relationship with other KM factors. The purpose of this study is to start filling this gap. Data from 101 US organizations involved in KM were collected. For each organization the level of usage of different KM tools and practices was assessed and the main KM approach adopted by the organization (codification vs. personalization) was estimated. In addition, the level of organizational trust and the level of success of the KM initiative were assessed. Eight hypotheses were postulated to study the relationships between the above three factors. We present that trust and the personalization approach have a significant influence on KM initiative success.
Keywords:Knowledge management; trust; personalization; codification; success
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