| Title: | WHAT MAKES STORYTELLING WORK? ABSTRACTING KNOWLEDGE FROM STORIES AND FORMALIZING THEM INTO BEST PRACTICES |
| DOI No: | 10.1142/9789812701527_0036 |
| Source: | KNOWLEDGE MANAGEMENT: NURTURING CULTURE, INNOVATION AND TECHNOLOGY (pp 429-434)
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| Author(s): | KATHLEEN TERRY-GUY
Huizenga School of Business and Entrepreneurship, Nova Southeastern University, 3301 College Avenue, Fort Lauderdale, FL 33314, USA
JAY ARONSON
http://www.terry.uga.edu/people/jaronson/.
Department of Management Information Systems, Terry College of Business, The University of Georgia, Brooks Hall, Athens, GA 30602-6273, USA
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| Abstract: | Knowledge management is challenging because intangible assets accumulate in the organization through dynamic, unstructured, and subtle processes that are not easily captured in information systems. The purpose of this research is to determine how storytelling successfully works within the organizational environment, describe its functionality, and pull together best practices on storytelling. Storytelling has the potential to represent internalization and socialization. Storytelling is relatively easy to implement in organizations, but formalization of storytelling into an organizational knowledge management strategy opens up a wide range of academic research and practical business issues. |
| Full Text: | View full text in PDF format (367KB) |
| TOC: | Back to Table of Contents |
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